Course Development Team
Course Guide
1. Welcome
2. Course Description and Aims
3. Learning Outcomes
4. Learning Material
5. Assessment Overview
6. Course Schedule
7. Learning Mode
Study Unit 1: Systems Thinking, Marketing, Finance, Accounting and Supply Chain Concepts
Learning Outcomes
Overview
Chapter 1: Systems Thinking
Chapter 2: Marketing Concepts
Chapter 3: Finance and Accounting Principles
Chapter 4: Supply Chain Management
Summary
Formative Assessment
References
Study Unit 2: Technological Innovation and Strategy Integration
Learning Outcomes
Overview
Chapter 1: Technological Innovation
Chapter 2: The Importance of Technological Innovation
Chapter 3: Innovative Capabilities Audit
Summary
Formative Assessment
References
Study Unit 3: Design and Implementation of Technology Strategy
Learning Outcomes
Overview
Chapter 1: Exploring the limits of the Technology S-Curve
Chapter 2: Patterns of Industrial Innovation
Summary
Formative Assessment
References
Study Unit 4: Development of a Company's Innovative capabilities through strategic action
Learning Outcomes
Overview
Chapter 1: Innovation Challenges in Established Firms
Summary
Formative Assessment
References
Study Unit 5: New technology and novel customer requirements: The link
Learning Outcomes
Overview
Chapter 1: Lead Users
Chapter 2: Understanding the Psychology of New-Product Adoption
Chapter 3: Innovation Killers
Chapter 4: Timing of Entry
Summary
Formative Assessment
References
Study Unit 6: Innovation challenges in technological companies
Learning Outcomes
Overview
Chapter 1: Building a Learning Organization
Chapter 2: The Power of Strategic Integration
Chapter 3: Product Development Teams
Summary
Formative Assessment
References
List of Tables
List of Figures
List of Lesson Recordings
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