Course Development Team
Course Guide
1. Welcome
2. Course Description and Aims
3. Learning Outcomes
4. Learning Material
5. Assessment Overview
6. Course Schedule
7. Learning Mode
Study Unit 1: A Brief Overview of the Film Industry
Learning Outcomes
Overview
Chapter 1: The Film Industry—Five Key Developments
Chapter 2: Film—From Idea to Product
Summary
Formative Assessment
Works Cited
Study Unit 2: Movie Development and Financing
Learning Outcomes
Overview
Chapter 1: The Producer
Chapter 2: Movie Financing
Summary
Formative Assessment
Works Cited
Study Unit 3: Movie Production
Learning Outcomes
Overview
Chapter 1: Pre-Production
Chapter 2: Production
Chapter 3: Post-Production
Summary
Formative Assessment
Works Cited
Study Unit 4: Movie Distribution
Learning Outcomes
Overview
Chapter 1: Distribution Agreement
Chapter 2: Theatrical Release
Chapter 3: Windowing
Chapter 4: Non-Theatrical Avenues of Monetising Movie Products
Summary
Formative Assessment
Works Cited
Study Unit 5: Movie Marketing
Learning Outcomes
Overview
Chapter 1: The Marketing Spend
Chapter 2: The Marketing Campaign
Chapter 3: Measuring a Movie’s Marketing
Summary
Formative Assessment
Works Cited
Study Unit 6: Movie Exhibition and Consumption
Learning Outcomes
Overview
Chapter 1: Theatrical Exhibition
Chapter 2: Over-the-Top (OTT) Distribution
Summary
Formative Assessment
Works Cited
List of Figures
List of Lesson Recordings
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